The GTM Launchpad | Done-For-You Positioning, Messaging & GTM Strategy
UNSTOPPABLE
GTM Programs The Launch Program For pre-revenue and pre-launch Founders building their first Go-To-Market motions. Accelerate growth to $10K MRR without getting stuck in the one more feature trap. The GTM Launchpad For Founders with early revenues, ready to build their first scalable GTM Machine. You've tried posting, or cold email, or ADs, but the Message is not hitting and the Positioning is off. The GTM Buildout For Scaling CEOs who need to build out a full Marketing Department without the 18-month wait. We fully build, operate and scale your GTM Machine end-to-end.
Explore Our Methodology Success Stories

The GTM Launchpad

Transform your Go-To-Market Strategy to drive compounding revenue growth.

  • Clarify your Ideal Customer Profile
  • Develop your Messaging and Manifesto
  • Run a Broadway Show That Drives Pipeline & Growth
  • Accelerate Your Path to $3M ARR and Beyond
Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Work with TK and the Unstoppable Team to transform your Go-To-Market Strategy and unlock compounding revenue growth for your B2B AI SaaS Business.

Apply to Join the GTM Launchpad →

How to tell if you've got a Go-To-Market Strategy problem:

If you've got some revenue. And you've got happy customers. BUT. You're not getting the predictable and scalable growth yet, then this is for you.

You may have already tried ADs, cold email, and even going to events. Some of it worked once. None of it works predictably, because the Message is not hitting and the Positioning is off. This is the core of Go-To-Market Strategy work.

Inside the GTM Launchpad, we'll help you transform your Positioning, Messaging, and Strategic Narrative, and then set you and your team up with a Go-To-Market Execution Plan that can unlock scalable growth.

A tangle of scattered, disconnected tactics resolving into one structured, ascending framework

The Blueprint For Your Scalable GTM Machine

The GTM Launchpad provides a proven methodology, an experienced team, and a battle-hardened playbook assembled in the right order so you can unlock scalable revenue growth. Each key component of your GTM Machine comes together to transform your Go-To-Market Strategy and GTM Execution so you can start to scale revenue growth:

The components of the Demand Acquisition System assembled into one GTM Machine
A Sharper Ideal Customer Profile
We research and identify the exact segment of the market you are uniquely positioned to win, so that you can start to carve out a category of one.
Differentiated Value Proposition
We map your target market, the competition, and your unique differentiation, and then craft a one-sentence value proposition that attracts your ICP and sets you apart.
Strategic Narrative & Manifesto
We build out the differentiated story that sells the transformation you bring, not the features you ship. It feeds your Homepage, your Sales Deck, and your GTM Messaging.
The Demand Acquisition System
We map out the GTM Execution Plan that will mobilize your Value Proposition and Manifesto and attract your Ideal Customers through a consistent set of Sales & Marketing activities that we call the Broadway Show.

Who the GTM Launchpad Is For

This is for you if

  • You have some revenues, and you now want to scale growth.
  • You have tried ADs, cold email, posting online, or conferences, but it's just not clicking.
  • You know you've got some level of Product Market Fit, but you just need the right GTM Strategy to win in the market.

This is not for you if

  • You don't have any customers or pilots yet and are still trying to figure out how to win the first dollar. Start with the Launch Program.

How the GTM Launchpad Works

  1. 1

    We Research Your Market

    My team and I run in-depth research on your offering, your target market, and the competitive dynamics, so every decision is grounded in reality, not guesswork.

  2. 2

    We Develop Your Positioning

    Based on our research findings, we develop the recommendations on your Ideal Customer Profile, your Unique Value Proposition, and your Strategic Narrative (your Manifesto), the story that sells the transformation you deliver.

  3. 3

    We Transform Your GTM Strategy Together

    We meet for each of your Strategy Sessions, walk through the research and findings, and make the decisions on your Go-To-Market Strategy together, so you own the direction with total clarity.

  4. 4

    We Build Your Execution Plan

    We build out your full GTM Execution Plan for how you mobilize your GTM Strategy: your Lead Magnet, your Landing Page, your Content Strategy, the Key Channels to run your Marketing Motions on, your ADs Playbook for Scaling, and your Lead Nurturing Playbook.

  5. 5

    We Show You Exactly How to Run It

    We show you exactly how to execute on it, along with the precise metrics to watch as you scale, so you know what is working and what to do next.

  6. 6

    We Iterate as You Execute

    Lastly, we use your remaining Strategy Session to iterate on your Go-To-Market Strategy as you execute, so you can adjust to what the market tells you and keep compounding what is working.

Key Deliverables

Here's Everything You Get Inside the GTM Launchpad:

Together, we transform your current Positioning, Messaging, Competitive Differentiation and GTM Execution Plan into a scalable Go-To-Market Strategy that unlocks revenue growth.

  • In-Depth Market & Competitive Research for your Company
  • Sharpened Ideal Customer Profile
  • Differentiated Value Proposition
  • Strategic Narrative & Manifesto
  • Your full GTM Execution Plan
    • Content Strategy to reach your Ideal Customers
    • Key Channels to run Marketing Motions on
    • Lead Magnet, Landing Page, and CTA Flows
    • ADs Playbook for Scaling
    • Lead Nurturing System
    • The GTM Tools to use to Launch & Execute easily
  • GTM Metrics Scorecard to iterate and scale
  • 4x1on1 On-Demand Strategy Sessions with TK

Your Investment

$12K

For most SaaS and AI companies, a single new deal is worth multiples of this investment. You also have the option to split your payment into 2x$6K to optimize for cash flow.

Apply to Join the GTM Launchpad →

Your Growth Partner

Hi, I'm TK. I'm an entrepreneur, a business builder, and the Founder of Unstoppable.

At age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 that I finally said "enough is enough." I left my very amazing job at Bridgewater Associates and took the plunge to start my SaaS business, ToutApp, which made software for salespeople.

As a solo Founder I raised over $20M from a16z, Founder Collective, and Jackson Square, some of the best venture firms in the world, and built ToutApp from $0 to a multi-million dollar business. After selling it to Marketo, I served on the executive team as SVP of Strategy and, with Vista Equity Partners, delivered one of the biggest SaaS transactions with its $4.75B sale to Adobe.

I've been in your shoes. I know what it's like to sit alone in a dark room, staring at a spreadsheet, wondering, "What am I missing?" That is why I created Unstoppable: the missing instruction manual for growing and scaling AI and SaaS companies.

It matters more now than ever. There is more free and conflicting advice than ever before, and AI generates opinions that look good at first but don't work in the real world. Now that software is easier than ever to build, the last remaining battlefront is Sales, Marketing, and Distribution.

That is why I get excited about working with Founders and CEOs on their GTM inside the Launchpad. It is the key to winning in today's market. Every Launchpad is led personally by me and my team, so you're not getting a junior consultant's first take. You're getting the framework I've run hundreds of times, applied directly to your business.

TK Kader
Apply to Join the GTM Launchpad

Frequently Asked Questions

Can I get on a 1on1 Consultation with TK before I apply?
Absolutely. You can use this Calendly link to schedule a 1-hour Paid Consultation with TK. If you decide to apply for the GTM Launchpad after that, we will credit your consultation fee toward your Launchpad investment.
Does this work for my industry and business model?
The methodology is built for B2B SaaS and AI companies. To date, we've worked with 500+ AI SaaS companies across different verticals, segments, and business models. If after you submit your application we determine that your business is not a fit, we'll let you know and figure out the right next steps.
What results have other Founders gotten?
Founders we have worked with have rebuilt their Positioning and turned stalled marketing into predictable, compounding revenue growth. You can read their success stories and see the outcomes for yourself.

Transform your GTM Strategy and drive predictable, compounding revenue growth.

Apply to Join the GTM Launchpad →
How much time do I need to dedicate to this?
Having done this for 6+ years, I've found that this requires no extra time. If you're the Founder/CEO, then you will undoubtedly be spending time on your Messaging, your Ideal Customer Profile, and your Positioning. Instead of figuring it out on your own, and hemming and hawing, and making the common mistakes, the GTM Launchpad reduces the amount of time you need as a Founder/CEO working on your Go-To-Market Strategy.
What happens once I am approved?
TK sends you your onboarding details so you can get started. Your answers go straight to our research team, and you book your first Strategy Session with TK for whenever you are ready to begin. The GTM Sprint is entirely self-paced and you have up to 90 days to complete it, so you can start and finish on your own schedule.
What if I am pre-revenue?
The GTM Launchpad is built for revenue-stage Founders with a stalled GTM Machine. If you are pre-revenue and still finding product-market fit, start with the Launch Program instead.
What happens after the GTM Launchpad?
You'll be armed with a GTM Execution Plan and a GTM Scorecard so you and your team can start executing. If you want to continue working with TK and the Unstoppable team, we can help you implement your GTM Execution Plan and scale your GTM Machine as well.

Go from obscurity to being the #1 in your Category with a transformed GTM Strategy that drives predictable, compounding revenue growth.

Apply to Join the GTM Launchpad →

Still have questions? Email us at team@getunstoppable.com and we'd be happy to help.